Silk Pearce has worked with Essex County Council on numerous property development projects over the years. When they decided to rename their partnership ‘Essex Housing’ we were tasked with designing a new corporate brand.
The logo is formed by a series of blocks which create an abstract E and H. They can be interpreted as bricks, tiles, or buildings on a plan. These blocks extend on to brand collateral to build patterns and simple graphics.
Other projects include Goldlay Square in Chelmsford, a former library headquarters. With a nod to the site’s former use, we were inspired by traditional letterpress printer’s marks to create the development branding. It was applied across print, digital, advertising and signage – which uses cast metal in the form of printing blocks for door numbers.
Most recently we designed the branding for Moulsham Lodge, a collection of 26 architect designed apartments. We used the striking and distinctive architecture as a catalyst for the graphic treatment and a bold logo-mark combined with a vibrant, interiors inspired colour palette. It too appeared across all design touch points, including a new-buyers ‘welcome pack’ with a mug, tea towel, key ring and framed artwork.