Silk Pearce has worked with Essex County Council on numerous property development projects over the years. When they decided to rename their partnership ‘Essex Housing’ we were tasked with designing a new corporate brand.
The logo is formed by a series of blocks which create an abstract E and H. They can be interpreted as bricks, tiles, or buildings on a plan. These blocks extend on to brand collateral to build patterns and simple graphics.
Most recently we designed the branding for College Gardens, a collection of 14 architect designed 3 and 4 bedroom homes located in the historic town of Rochford, Essex. With a nod to the site’s former use, we were inspired to create a logo that symbolised both the old and new aspects of the development. We drew inspiration from flowers with distinctive structural shapes to form the graphic treatment and a memorable logo-mark which subtly references the garden aspect of the development combined with a traditional college emblem – All combined with an earthy, interior inspired colour palette. The brand appeared across all design touch points, including site signage, key rings for home owners and marketing brochure.
Other projects include Goldlay Square in Chelmsford, a former library headquarters. With a nod to the site’s former use, we were inspired by traditional letterpress printer’s marks to create the development branding. It was applied across print, digital, advertising and signage – which uses cast metal in the form of printing blocks for door numbers.
Moulsham Lodge is a collection of 26 architect designed apartments. We used the striking and distinctive architecture as a catalyst for the graphic treatment and a bold logo-mark combined with a vibrant, interiors inspired colour palette. It too appeared across all design touch points, including a new-buyers ‘welcome pack’ with a mug, tea towel, key ring and framed artwork.